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How to find the perfect JV partner

by Jeremy Gislason

Anybody involved in the internet marketing industry or your specific niche can be a joint venture partner. One of the most common joint ventures occurs when one partner has a new product to sell and another partner has an existing mailing list to promote that product to.

Although this is the most common setup, joint ventures can be arranged between any of the following partners:

> Membership sites

> Promoters

> Customer mailing list owners

> Trainers

> Copywriters

> AdSense marketers

> Subject matter experts

> Consultants

So how do you find good JV partners?

Step 1. Decide what you need from your joint venture partner. What expertise or resources do they need to posses to contribute to your project?

If you are looking for someone to promote your membership site it may be tempting to approach the internet marketers that own the largest mailing lists. However, it may be more productive to look for individuals that are experts in your niche subject, whose customer lists will be more targeted to your project even if they are not as extensive.

Step 2. Networking is the key to finding a great joint venture partnership.

If you identify someone you would like to partner with, be careful about how you approach them. If you think they would make a good JV partner, the chances are many other internet marketers will have the same idea and they will get asked on a regular basis.

The following tips may help you when contacting your prospective JV partner:

> Find out everything about what they do beforehand. Read any reports or e-books they have written.

> If they have a membership site, sign up for it and get to know their subscribers. Is the project you want to involve this person in, or the product you want to sell really appropriate for their customers?

> Marketing Seminars offer a multitude of networking possibilities. Many great joint ventures have been conceived over a drink in the hotel bar, or over dinner at one of these seminars.

Step 3. Contacting a potential partner with your proposal.

> Try to get hold of their telephone number if possible rather than sending an e-mail.

> If you must send an e-mail, make it a personal one and not a standard request, or the chances are they will simply delete it.

> You need to try to build a relationship with this person. If they are going to enter a project with you, and potentially promote your product to their customers, they will want to know something about you and the way you work.

> Don't give them a sales pitch. A more straightforward approach will be appreciated.

> Don't assume they are only interested in the amount of money they can make from your project. They may be more concerned about the quality of your membership site and their credibility with their existing customer list.


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